by Don Leeper | Mar 18, 2015 | Book Production, Dropship and Distribution, Opinion, Print Positive
On the occasion of Bookmobile’s thirty-third birthday, our social media maven Nicole Baxter asked me to write up our Origin Story. As I am saving extensive fact checking, memory checking, and actual research for the multi-volume hardcover edition, I guarantee...
by Don Leeper | Feb 9, 2015 | Art Book Printing, Dropship and Distribution
If you are a serious photographer, you’ve likely imagined publishing a fine art photo book. But publishing is more than just printing. Printing your photo book via Print-on-Demand (POD), short-run digital printing (SRDP), or offset is relatively easy; the...
by Don Leeper | Jan 16, 2015 | Dropship and Distribution, Opinion
“Webrooming” is the reverse of “showrooming.” Showrooming refers to the practice of shopping in local stores, but buying online. Webrooming, on the other hand, is researching items online but then purchasing in local stores. According to a...
by Nicole Baxter | Jan 9, 2015 | Dropship and Distribution, Publisher Case Studies
At Bookmobile, we were first Sue Petrie’s book printer in 1994, when she was a publicist at the State University of New York (SUNY) Press. She left SUNY in 1996, but in 2012 she came back to work with Bookmobile again, when she became director of...
by Don Leeper | Dec 2, 2014 | Dropship and Distribution, Opinion
Perhaps the biggest secret of great success in the digital age is to create a market ecosystem in which other participants provide great value at low prices—or better yet, for free—while you sell your stuff at high margins. This strategy is...
by Don Leeper | Nov 18, 2014 | Dropship and Distribution, Publisher Case Studies
Once upon a time, selling directly to consumers was a rarity in the book publishing business. Now, publishers of all types are doing it, or planning to. This trend has been enabled by the web and complemented by publishers’ parallel social media strategies. It...
