by Don Leeper | Dec 2, 2014 | Book Distribution, Opinion
Perhaps the biggest secret of great success in the digital age is to create a market ecosystem in which other participants provide great value at low prices—or better yet, for free—while you sell your stuff at high margins. This strategy is fundamental in the tech...
by Don Leeper | Nov 24, 2014 | Art Book Printing, Uncategorized
Independent book publishers often find it difficult to get cost-effective distribution services. Publishing one book through a self-publishing service may make sense, but when you become a real publisher with multiple titles, that service is not a good fit. At the...
by Don Leeper | Nov 18, 2014 | Book Distribution, Publisher Case Studies
Once upon a time, selling directly to consumers was a rarity in the book publishing business. Now, publishers of all types are doing it, or planning to. This trend has been enabled by the web and complemented by publishers’ parallel social media strategies. It...
by Nicole Baxter | Nov 13, 2014 | Book Production, Publisher Case Studies
At Bookmobile, of course we print books, but we also print literary, art, and scholarly journals and magazines . . . . . . for undergraduate and MFA programs, writing programs, literary presses, university presses, associations, etc. Bookmobile provides the...
by Don Leeper | Nov 10, 2014 | Book Production, Print Positive
Got a rush title? Last minute changes threatening the schedule? Tempted to rush the proof checking, skip reviewing the order confirmation? Think again: proofs and print run documents are the thin shields between receiving perfect books and receiving books that are...
by Nicole Baxter | Nov 6, 2014 | Art Book Printing, Publisher Case Studies
Museums, galleries, and artists, like traditional book publishers, are also juggling unit costs, inventory, and production management when printing their art books. While it may seem that Print-on-Demand (POD) is their only option for producing books that don’t...
by Don Leeper | Nov 4, 2014 | Book Production, Print Positive
Dust jackets are the most difficult book components to size. Simple seeming, they are actually complex three-dimensional objects once they are wrapped on a book. A poorly fitting dust jacket is immediately obvious and is guaranteed to create that sinking...
by Nicole Baxter | Oct 30, 2014 | Art Book Printing, Book Production
Bookmobile Offers Many Options to Customize Paperbacks and Hardcovers When readers buy print books, it’s not always for the content. A book can also be a tactile experience, an aesthetic experience, even an olfactory experience. (Do you sniff your books? My...
by Don Leeper | Oct 27, 2014 | Art Book Printing, Book Production, Print Positive
Though printed as a flat sheet, a paperback cover becomes a three dimensional object when it’s bound to the book. While digital and offset presses print with extreme positional accuracy on the order of 1/1,000″, binding and trimming machines typically have...
by Don Leeper | Oct 20, 2014 | Opinion, Uncategorized
What is the true cost of publishing an eBook? Among all the disputation about eBook selling prices, one major misconception persists: that because the reproduction cost of eBooks is very low, then the cost to the publisher is low, and therefore the selling price of an...
