by Don Leeper | Oct 3, 2014 | Book Production, Print Positive
There are three genera of book printing technologies: letterpress, offset, and digital. Letterpress is now mostly a medium for artists and special editions. Offset and digital presses are both widely used to print books. This post is a look at how the unique...
by Don Leeper | Sep 11, 2014 | Print Positive
Like other production decisions, choosing paper (also referred to as “paper stock” or just “stock”) affects the cost and aesthetic value of your book. When selecting paper, professional print buyers consider basis weight, thickness,...
by Don Leeper | Sep 11, 2014 | Print Positive
The page size of your book has an impact on every aspect of its publication: aesthetics, legibility, durability, cost, and perceived value. Choosing the right page size will keep printing costs down and minimize binding problems. Overview Text-Heavy Books Image-Heavy...
by Don Leeper | Sep 8, 2014 | Book Production, Print Positive
Publishing is the process of 1) transforming an author’s manuscript into a book, and 2) finding the book an audience. In the first part, publishers add value; in the second, they unlock it, with the self-interested help of reviewers, bloggers, journalists,...
by Don Leeper | Sep 2, 2014 | Print Positive
The choice of binding is a critical piece of the publishing process. The right choice can help maximize title revenue and margins, while the wrong choice can diminish sales and increase costs. Awareness of the technical nuances in book binding can add value while...
