by Don Leeper | Mar 18, 2015 | Book Distribution, Book Production, Opinion, Print Positive
On the occasion of Bookmobile’s thirty-third birthday, our social media maven Nicole Baxter asked me to write up our Origin Story. As I am saving extensive fact checking, memory checking, and actual research for the multi-volume hardcover edition, I guarantee errors....
by Don Leeper | Feb 9, 2015 | Art Book Printing, Book Distribution, Fine Art Photo Books
If you are a serious photographer, you’ve likely imagined publishing a fine art photo book. But publishing is more than just printing. Printing your photo book via Print-on-Demand (POD), short-run digital printing (SRDP), or offset is relatively easy; the hard...
by Don Leeper | Jan 16, 2015 | Book Distribution, Opinion
“Webrooming” is the reverse of “showrooming.” Showrooming refers to the practice of shopping in local stores, but buying online. Webrooming, on the other hand, is researching items online but then purchasing in local stores. According to a...
by Nicole Baxter | Jan 9, 2015 | Book Distribution, Publisher Case Studies
At Bookmobile, we were first Sue Petrie’s book printer in 1994, when she was a publicist at the State University of New York (SUNY) Press. She left SUNY in 1996, but in 2012 she came back to work with Bookmobile again, when she became director of a start-up...
by Don Leeper | Dec 2, 2014 | Book Distribution, Opinion
Perhaps the biggest secret of great success in the digital age is to create a market ecosystem in which other participants provide great value at low prices—or better yet, for free—while you sell your stuff at high margins. This strategy is fundamental in the tech...
by Don Leeper | Nov 18, 2014 | Book Distribution, Publisher Case Studies
Once upon a time, selling directly to consumers was a rarity in the book publishing business. Now, publishers of all types are doing it, or planning to. This trend has been enabled by the web and complemented by publishers’ parallel social media strategies. It...
