OR Books and a “Digital Printing Company in Minneapolis” Make The New Yorker

The Jan 1, 2012 issue of The New Yorker has a great piece about John Oakes’s and Colin Robinson’s OR Books and the making of Occupying Wall Street, and Bookmobile is mentioned! Well, we’re mentioned as a “digital printing company in Minneapolis,” but yes, that’s Bookmobile. It’s a good story: read about the making of Occupying Wall Street heresee the book trailer here, and buy a copy here.

What does Bookmobile do for OR Books? We print and fulfill orders for their books, fast. As The New Yorker wrote, we received files on a Friday, provided eProofs the next Monday, and had books done the following Thursday. Their website collected preorders, which were funneled to our distribution system, eFirst. Now we’re maintaining a ten-day supply of inventory and printing as needed. We don’t bill OR Books for printing until the book is sold and shipped out.

Colin Robinson, co-publisher of OR Books, expressed his thanks to us for our work on the book:

A big thank you for printing Occupying Wall Street so fast and so well. It came out beautifully. You guys are the best.

OR Books has over 30 titles in Bookmobile’s eFirst system, with more added every month. Want to know what Bookmobile can do for you? Contact us.

And about the cover of Occupying Wall Street . . .Colin Robinson, the co-publisher of OR Books,  picked a cardboard beer carton out of the trash and mocked up the cover with a Sharpie. It looked great! We translated it as a black ink only cover on uncoated Ginger card stock (no lamination). Bookmobile is producing more and more titles on uncoated card stock, and it is a great look for black ink only or CMYK.