Graphic Design & Typesetting

graphic design

Graphic Design and Typesetting

We're Committed to Quality

Bookmobile has been providing graphic design and publishing services in the printing industry for more than 32 years. We believe that a well-designed book is a joy for a reader to behold (and to buy). Bookmobile’s design and publishing services team works from our offices in Minneapolis, Minnesota, with a wide range of publishers—from literary presses and university presses, to professional organizations and trade publishing houses.

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About Graphic Design and Typesetting Services

Bookmobile works to ensure that each book is a labor of love. Whether publishers require á la carte printing services or the full production service, Bookmobile possesses a strong commitment to quality and works closely with clients to ensure a successful outcome. Our services include:

  • Page layout.
  • Interior design.
  • Cover design.
  • Print management—both digital and offset.
  • Editing—both content and copyediting.
  • Distribution (including ISBN) through Itasca Books.
  • Packaging (full production management).

Scholarly and Trade Clients:

Catalog Design and Layout Clients:

Frequently Asked Questions about Graphic Design and Typesetting Services

Q: Will Bookmobile help to edit books?

A: Yes. Bookmobile works with a pool of talented freelance editors. Because every book is unique, Bookmobile manages the appropriate level of editing in partnership with the publisher. Almost every manuscript benefits from a detailed copyedit, and some manuscripts require more substantial editing to help material flow more logically. Bookmobile expects publishers to work directly with our editor at whatever level of editing is required. It is not unusual for the editing process to require four to eight weeks to refine and focus the final manuscript.


Rigorous copyediting clarifies language and usage, ensures accuracy, and sharpens the manuscript. This process also establishes internal consistency in the elements of the text, captions, titles, and other features, all of which make the design process more efficient. During the editing process, the editor also helps to identify potential legal, rights, or permissions issues. It is the responsibility of the publisher to resolve these issues and obtain the required permissions before the book goes to press. The actual production process begins once the manuscript is complete and has cleared rigorous editing.


Q: Who provides illustrations, tables, and other graphics?

A: The publisher is responsible for supplying all graphic material (non-text items) included in the manuscript. This includes photographs to be scanned or processed, as well as graphics, illustrations, diagrams, tables, and cartoons. Any fees required to locate art or to reproduce copyright-protected graphic material are the publisher’s responsibility.


Q: Does Bookmobile use a standard page design for all books?

A: Once the manuscript is complete, Bookmobile’s book designers create a unique page design. Every design is customized to reflect the specific content of each individual book. Coordinating typefaces, graphic elements, and page treatments to the style and spirit of the manuscript is a creative process that complements each manuscript’s material and style. Bookmobile can also follow a supplied design to adhere to a series or to the design of a previous publication. Bookmobile’s team of professional designers, typographers, and page-layout experts have extensive publishing backgrounds.


Q. When can page proofs be viewed?

A: Once the page design is reviewed and approved, the manuscript will be typeset and the first set of page proofs prepared for the publisher’s review. It is the publisher’s responsibility to do a thorough proofreading to catch any errors or omissions.


Q. Who designs the cover?

A: If a cover design is not supplied, a Bookmobile designer prepares a preliminary cover design concurrently with the interior page designs. Our designers work exclusively with books, and they follow developments in publishing in order to create compelling designs that compete in the marketplace. In the world of bookselling, we often really do judge a book by its cover, which makes the cover a vital marketing tool.


Q: Who secures rights and permissions for copyrighted material included in the book?

A: Manuscripts that include any material protected by copyright must be vetted for appropriate permissions. Generally, permission to use short quotations does not involve fees to the copyright holders, but permissions must nonetheless be requested. Securing rights and permissions—and paying any required fees—are the responsibility of the author or publisher. The process can take weeks and should be started as the manuscript nears completion.


Q: Who obtains the International Standard Book Number (ISBN) for the book?

A: Bookmobile offers book distribution through Itasca Books, and when a publisher distributes through Itasca, Bookmobile can provide an ISBN. The publisher can also supply the ISBN regardless of distribution.


Q: How will the book be printed?

A: Bookmobile helps to determine the type of printing each book requires and manages the printing process from start to finish. Depending on the marketing and distribution plan developed by the publisher, Bookmobile recommends either digital or offset production. Bookmobile offers state-of-the-art, in-house digital production for press runs of as few as 10 and up to 3,000 books. This gives publishers tremendous economic flexibility to order only the number of books needed without sacrificing quality. For books likely to reach larger audiences, Bookmobile acts as a print broker, using its relationships with a number of offset printers to secure the best possible pricing.


Q: With whom will I work?

A: Every Bookmobile customer works directly with a customer service professional who ensures clients are fully informed about options and choices, and who updates clients about the book’s progress every step of the way.